Emily decided to run for mayor of her city after the Democratic incumbent supported Donald Trump’s presidential campaign. While she was up against an entrenched, establishment candidate, Emily had a message she knew would resonate with the voters. Emily turned to Ampersand to help her get that message out to voters in Bellevue. Ampersand was able to maximize Emily’s reach–handling her direct mail in addition to compliance. Marburger defeated both the incumbent mayor and a second challenger.